Guidehouse
A complete redesign and re-architecture of the consultancy's public-facing presence
Information Architecture
UX Strategy
Technical Requirements
Content Strategy
Wireframing and UI Design
$14M+
New revenue in the first two weeks after launch
Webby
2024 award for mobile design and information architecture
Client
Guidehouse
Industries
Management Consulting
Timeline
2024
The challenge
Given the firm's unique position as a consultancy working across private and public sectors, a new structure and taxonomy was needed to communicate the complexity of Guidehouse's offerings and services.
My role
Working with several cross-functional teams, I helped lead Guidehouse through a complete redesign of the company's external digital assets.
Approach
Simplicity and clarity were the core experience pillars as we created multiple pathways to valuable site content. We needed a design that underscored and demonstrated Guidehouse's ability to outwit complexity.
STEP 1
New Content Relationships
Industries, services and insights became three overlapping lenses on the same expertise, so visitors can enter from whichever one matches their question.
STEP 2
Understanding the Ecosystem
A map of every entry point, from social and RFPs to offline marketing, through the CMS to analytics and lead capture, so the new structure supported the whole funnel and not only the navigation.
STEP 3
Key Page Wireframes
Reusable templates for industry, service and company pages, each built around an overview, experience stats and clear onward paths.
STEP 4
The New Homepage
The homepage leads with Guidehouse's current thinking, with featured insights one click away.
Results
The new website, brand, and messaging strategy were launched in 2023, with ongoing updates and revisions. The new site was responsible for generating new revenue of over $14 million in the first two weeks it was live. The site won a Webby award in 2024 for excellence in mobile design and information architecture.
