Inside Search
A redesign of the Google Inside Search experience
Information Architecture
UX Strategy
Interactive Design
Design System
Creative Direction
Client
Industries
Technology
Year
2017
Context
A collaborative effort between Google Brand Studio and external agencies to represent Google Search to consumer. The goal was to more effectively educate Search users about new features, including voice-driven searches, while creating unique device-specific experiences. It helped communicate how the company had evolved beyond the beloved search bar, showing how to use this technology in fun, relatable, and smart ways.
Good to Know
This project served as a proving ground for implementing Material Design throughout Google's marketing efforts, creating brand consistency and marketing design language across a variety of platforms and experiences.
