Inside Search
A redesign of the Google Inside Search experience
Information Architecture
UX Strategy
Interactive Design
Design System
Creative Direction
Client
Industries
Technology
Timeline
2017
The challenge
A collaborative effort between Google Brand Studio and external agencies to represent Google Search to consumers. The goal was to more effectively educate Search users about new features, including voice-driven searches, while creating unique device-specific experiences. It helped communicate how the company had evolved beyond the beloved search bar, showing how to use this technology in fun, relatable, and smart ways.
Approach
STEP 1
Pages and Content Schema
STEP 2
Core Experience Principle
STEP 3
New Inside Search Homepage
STEP 4
Primary Mobile Screens
Results
This project served as a proving ground for implementing Material Design throughout Google's marketing efforts, creating brand consistency and marketing design language across a variety of platforms and experiences.
